If you want to succeed in business, you have to respect that marketing is part of the success equation, not an optional additive. Respect the sum of business success: Operations. Whether you sell a product or service, you have to deliver. Operations is … Read More
Here is a healthy dose of marketing Rx: GIVE to GAIN! Don’t think about what you can get when you are marketing (that’s greedy) – think about how you can give back on your website, social media, email, even ads! … Read More
After years of of teaching marketing courses, speaking and working one-on-one with clients, I noticed an unhealthy and very common mindset: a distaste, fear or restitance to marketing. Sure, some issues stemmed from common marketing stereotypes (like the pushy infomercial … Read More
