Here is a healthy dose of marketing Rx:
GIVE to GAIN!
Don’t think about what you can get when you are marketing (that’s greedy) – think about how you can give back on your website, social media, email, even ads! When you approach your messaging in a way that focuses on how you can best support your audience, such as taking an educational perspective, the focus shifts from being transactional to relational.
When you give, you gain.
Sharing tips and valuable content helps build loyalty and trust.
Stop thinking about marketing in a self-serving way – be customer centric with markeding.
When your marketing content is more educational, you win big!